Making Health Information Appealing: The Basics of Graphic Design


While visiting a doctor’s office recently, I spent some time looking at the brochures and signs posted on the wall and started thinking about which signs catch my eyes and which ones do not. What sort of visual presentation draws me in and keeps me reading?  As a public health student, I have become much more aware of the different health messages that are posted on the backs of bathroom doors, in medical office brochures and posters, and throughout various websites. I am often curious about how effective these messages really are. For example, how often does the hand washing sign really prompt someone to wash their hands? And even more so, how often does someone who is not acutely aware of these messages even notice these signs or brochures?

I have become particularly interested in these kinds of questions as a member of a research group that is undergoing…

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